Peppers, D., & Rogers, M. (1999). The one to one manager: Real-world lessons in customer relationship management. Currency/Doubleday.
Chicago Style (17th ed.) CitationPeppers, Don, and Martha Rogers. The One to One Manager: Real-world Lessons in Customer Relationship Management. New York: Currency/Doubleday, 1999.
MLA (8th ed.) CitationPeppers, Don, and Martha Rogers. The One to One Manager: Real-world Lessons in Customer Relationship Management. Currency/Doubleday, 1999.
Warning: These citations may not always be 100% accurate.