Table of Contents:
- Loyalty then and now
- The evolving workforce
- What loyalty means to business
- What is the loyalty factor?
- Employees, the new strategic alliance
- Loyal employees are your number one marketing tool
- The loyalty factor and the brand
- Five essential steps to productivity and profitability
- The first essential step : assess your company's present status and target your stress points
- The second essential step : create focus and strategy through shared vision, values, and positioning
- The third essential step : use communication to develop credibility and support
- The fourth essential step : establish an infrastructure for success
- The fifth essential step : foster ongoing success through continuous evaluation and feedback
- The role of leadership
- Loyalty and change management
- Loyalty in times of crisis
- Some of our favorite stories : the loyalty factor at work.