Graphic design essentials : skills, software, and creative solutions /

Creating effective, eye-catching designs and layouts is a matter of both inspiration and practical know-how. Graphic Design Essentials is the ultimate guide to great design for aspiring designers. Written by a leading teacher and practitioner, the book integrates clear explanations of the concepts b...

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Bibliographic Details
Main Author: Macario, Joyce Walsh (Author)
Format: Book
Language:English
Published: London Laurence King Publishing 2009.
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Summary:Creating effective, eye-catching designs and layouts is a matter of both inspiration and practical know-how. Graphic Design Essentials is the ultimate guide to great design for aspiring designers. Written by a leading teacher and practitioner, the book integrates clear explanations of the concepts behind great design with instruction in the use of the core software packages - Photoshop, Illustrator, and Indesign . It is written especially to help beginners learn the essentials of graphic design quickly and to reflect the fact that the creative process needs to involve a thorough integration of design principles with software capabilities. Illustrations and analyses of classic designs sit alongside step-by-step introductions to the design and software skills necessary to achieve powerful results. The book follows a clear formula of design concepts, examples, analysis, software skills and projects. This encourages both successful development of design fundamentals and the capability to produce graphic designs.
Physical Description:192 pages illustrations (some colour) 28 cm
Bibliography:Includes bibliographical references (page 189) and index.
ISBN:9781856695992
1856695999