Marketing communications : engagements, strategies, and practice /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Pearson Education Ltd
c2005.
|
| Edition: | 4th ed. |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Physical Description: | xxxvii, 911 pages illustrations (some colour) 26 cm. |
|---|---|
| ISBN: | 0273687727 (pbk) |