Kotler, P., & Keller, K. L. (2007). A framework for marketing management (3rd ed.). Pearson Education.
Chicago Style (17th ed.) CitationKotler, Philipages, and Kevin Lane Keller. A Framework for Marketing Management. 3rd ed. Upper Saddle River, N.J: Pearson Education, 2007.
MLA (8th ed.) CitationKotler, Philipages, and Kevin Lane Keller. A Framework for Marketing Management. 3rd ed. Pearson Education, 2007.
Warning: These citations may not always be 100% accurate.