A framework for marketing management /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Pearson Education
c2007.
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| Edition: | 3rd ed. |
| Subjects: | |
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| Physical Description: | 384 pages illustrations 23 cm. |
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| ISBN: | 0132301423 (pbk) 9780132301428 (pbk) |