Global brand integrity management how to protect your product in today's competitive environment /
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Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
New York
McGraw-Hill
2008
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Physical Description: | xv, 309 pages illustrations 24 cm. |
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ISBN: | 0071494448 (hc) 9780071494441 (hc) |