Global brand integrity management how to protect your product in today's competitive environment /

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Bibliographic Details
Main Author: Post, Richard S. (Author)
Other Authors: Post, Penelope N.
Format: Book
Language:English
Published: New York McGraw-Hill 2008
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Description
Physical Description:xv, 309 pages illustrations 24 cm.
ISBN:0071494448 (hc)
9780071494441 (hc)