The tourism SMEs competitive advantages in Melaka a conceptualization focuses on marketing management competencies

The tourism SMEs competitive advantages in Melaka a conceptualization focuses on marketing management competencies

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Bibliographic Details
Main Author: Noor Azimah Sirajuddin (Author)
Corporate Author: Universiti Teknikal Malaysia Melaka. Faculty of Technology Management and Technopreneurship (institution)
Format: Thesis Book
Language:English
Published: 2016
Subjects:
Creative ability in business.
Entrepreneurship.
Tourism > Management.
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