APA (7th ed.) Citation

Loo, K. K. (2014). Igniting theory of acceptance model and theory of planned behaviour to enhance mobile marketing effectiveness.

Chicago Style (17th ed.) Citation

Loo, Kang Kwang. Igniting Theory of Acceptance Model and Theory of Planned Behaviour to Enhance Mobile Marketing Effectiveness. 2014.

MLA (8th ed.) Citation

Loo, Kang Kwang. Igniting Theory of Acceptance Model and Theory of Planned Behaviour to Enhance Mobile Marketing Effectiveness. 2014.

Warning: These citations may not always be 100% accurate.