Igniting theory of acceptance model and theory of planned behaviour to enhance mobile marketing effectiveness /

Igniting theory of acceptance model and theory of planned behaviour to enhance mobile marketing effectiveness /

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Bibliographic Details
Main Author: Loo, Kang Kwang (Author)
Format: Software eBook
Language:English
Published: 2014.
Subjects:
Innovation technologies.
Internet marketing > Malaysia.
Consumer satisfaction.
E-commerce.
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Perpustakaan Laman Hikmah Kampus Teknologi, UTeM: 1

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