Factors affecting consumers adoption of electronic word-of-mouth (eWORM) in Penang, Malaysia /

Factors affecting consumers adoption of electronic word-of-mouth (eWORM) in Penang, Malaysia /

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Bibliographic Details
Main Author: Yew, Woi Mei (Author)
Format: Software eBook
Language:English
Published: 2016.
Subjects:
Internet marketing.
Internet marketing > Social aspects.
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Description
Item Description:Accompanied by CD : CDR 14739.
Physical Description:xvi, 127 pages : colour illustrations, charts ; 30 cm + 1 computer disc (12 cm)
Bibliography:Reference : pages 100-116.

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