Enhancing the performance of Malaysian SME's through co-branding initiative

Enhancing the performance of Malaysian SME's through co-branding initiative

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Bibliografiske detaljer
Hovedforfatter:	Nur Zakiah Ahmad (Author)
Institution som forfatter:	Universiti Teknikal Malaysia Melaka. Faculty of Technology Management and Technopreneurship (institution)
Format:	Thesis Bog
Sprog:	English
Udgivet:	2014
Fag:	Small business > Malaysia. Business enterprises > Malaysia.
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