Enhancing the performance of Malaysian SME's through co-branding initiative

Enhancing the performance of Malaysian SME's through co-branding initiative

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书目详细资料
主要作者:	Nur Zakiah Ahmad (Author)
企业作者:	Universiti Teknikal Malaysia Melaka. Faculty of Technology Management and Technopreneurship (institution)
格式:	Thesis 图书
语言:	English
出版:	2014
主题:	Small business > Malaysia. Business enterprises > Malaysia.
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