Enhancing the performance of Malaysian SME's through co-branding initiative

Enhancing the performance of Malaysian SME's through co-branding initiative

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Bibliografski detalji
Glavni autor: Nur Zakiah Ahmad (Autor)
Autor kompanije: Universiti Teknikal Malaysia Melaka. Faculty of Technology Management and Technopreneurship (institution)
Format: Disertacija Knjiga
Jezik:English
Izdano: 2014
Teme:
Small business > Malaysia.
Business enterprises > Malaysia.
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Enhancing the performance of Malaysian SME's through co-branding initiative
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