Enhancing the performance of Malaysian SME's through co-branding initiative

Enhancing the performance of Malaysian SME's through co-branding initiative

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Bibliographic Details
Main Author: Nur Zakiah Ahmad (Author)
Corporate Author: Universiti Teknikal Malaysia Melaka. Faculty of Technology Management and Technopreneurship (institution)
Format: Thesis Book
Language:English
Published: 2014
Subjects:
Small business > Malaysia.
Business enterprises > Malaysia.
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Enhancing the performance of Malaysian SME's through co-branding initiative
Thesis Book
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