From hidden champion to brand champion supporting and securing the growth of medium-sized companies through branding and marketing in a sustained manner

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Bibliographic Details
Main Authors: Sell, Stefan (Author), Seibold, Michael (Author)
Format: Book
Language:English
Published: Germany Springer Gabler 2014.
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Description
Physical Description:69 pages 24 cm
Bibliography:Reference : pages 67-69.
ISBN:9789839065473