APA (7th ed.) Citation

Cravens, D. W., & Piercy, N. F. (2003). Strategic marketing (Seventh edition (International edition).). McGraw-Hill/ Irwin.

Chicago Style (17th ed.) Citation

Cravens, David W., and Nigel F. Piercy. Strategic Marketing. Seventh edition (International edition). New York: McGraw-Hill/ Irwin, 2003.

MLA (8th ed.) Citation

Cravens, David W., and Nigel F. Piercy. Strategic Marketing. Seventh edition (International edition). McGraw-Hill/ Irwin, 2003.