APA (7th ed.) Citation

Urban, G. L., & Hauser, J. R. (1993). Design and marketing of new products (Second edition.). Prentice Hall.

Chicago Style (17th ed.) Citation

Urban, Glen L., and John R. Hauser. Design and Marketing of New Products. Second edition. New Jersey: Prentice Hall, 1993.

MLA (8th ed.) Citation

Urban, Glen L., and John R. Hauser. Design and Marketing of New Products. Second edition. Prentice Hall, 1993.