Design and marketing of new products
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New Jersey
Prentice Hall
1993.
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| Edition: | Second edition |
| Subjects: | |
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| Physical Description: | xxvii, 701 pages illustrations, chart, photographs 24 cm |
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| ISBN: | 0132015676 |