Factors influencing the impulse buying behavior of customers on food industry in Melaka, Malaysia /

Factors influencing the impulse buying behavior of customers on food industry in Melaka, Malaysia /

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Detalhes bibliográficos
Autor principal: Lee, Sze Hwee (Author)
Formato: Software livro electrónico
Idioma:English
Publicado em: 2017.
Assuntos:
Food industry and trade > Malaysia > Melaka.
Consumer behavior > Melaka > Malaysia.
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