APA (7th ed.) Citation

Lamb, C. W., Hair, J. F., & McDaniel, C. (2002). Marketing (Sixth edition.). South-Western.

Chicago Style (17th ed.) Citation

Lamb, Charles W., Joseph F. Hair, and Carl McDaniel. Marketing. Sixth edition. Cincinnati, Ohio: South-Western, 2002.

MLA (8th ed.) Citation

Lamb, Charles W., et al. Marketing. Sixth edition. South-Western, 2002.