Strategic brand management building, measuring, and managing brand equity
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Jersey
Pearson Education
2008.
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| Edition: | Third edition |
| Subjects: | |
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| Physical Description: | xxi, 692 pages some colour illustrations, charts, photographs 26 cm |
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| Bibliography: | Index : pages 679-692. |
| ISBN: | 9780132336222 0132336227 |