The moderating effect of brand image towards public relations and customer loyalty in cosmetic industry /

The moderating effect of brand image towards public relations and customer loyalty in cosmetic industry /

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Bibliographic Details
Main Author: Kong, Shey Li (Author)
Corporate Author: Universiti Teknikal Malaysia Melaka (inssuing body.)
Format: Software eBook
Language:English
Published: 2018.
Subjects:
Cosmetics industry.
Consumers' preferences.
Consumer behavior.
Consumers > Attitudes.
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Description
Item Description:Accompanied by CD : CDR 18650
Physical Description:xviii, 141 pages : some colour illustrations, chart, graph ; 30 cm + 1 computer disc (12 cm)
Bibliography:Reference : pages 96-108.

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