The impact of SMEs product on the innovation strategy : a case study of consumer behavior in Malacca /
Zapisane w:
| 1. autor: | |
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| Format: | Oprogramowanie E-book |
| Język: | English |
| Wydane: |
2018
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| Hasła przedmiotowe: | |
| Etykiety: |
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| 100 | 0 | |a Nurul Atifah Abdul Majid, |e author. |9 1935 | |
| 245 | 1 | 4 | |a The impact of SMEs product on the innovation strategy |b : a case study of consumer behavior in Malacca / |c Nurul Atifah Abdul Majid. |
| 264 | 1 | |c 2018 | |
| 300 | |a xvi, 86 pages : |b some colour illustrations, charts ; |c 30 cm + |e 1 computer disc (12 cm) | ||
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| 500 | |a Accompanied by CD : CDR 18244. | ||
| 504 | |a Reference : pages 77-80. | ||
| 650 | 0 | |a Innovations. |9 1936 | |
| 650 | 0 | |a Consumer behavior. |9 1937 | |
| 710 | 2 | |a Universiti Teknikal Malaysia Melaka, |e issuing body. |9 1938 | |
| 720 | |a Dr. Nurul Zarirah Nizam | ||
| 790 | |a Faculty of Technology Management and Technopreneurship | ||
| 791 | |a Bachelor of Technopreneurship | ||
| 792 | |a 2018 | ||
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