Consumer attitude towards mobile advertising and purchase intention /
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| Main Author: | |
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| Format: | Software eBook |
| Language: | English |
| Published: |
2018
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| Subjects: | |
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| Item Description: | Accompanied by CD : CDR 18373. |
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| Physical Description: | xvi, 82 pages : colour illustrations, charts ; 30 cm + 1 computer disc (12 cm) |
| Bibliography: | Reference : pages 75-81. |