The role of branding in enhancing consumer purchase intention in hotel industry /

The role of branding in enhancing consumer purchase intention in hotel industry /

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Bibliographic Details
Main Author: Azmira Shuhada Adnan (Author)
Format: Book
Language:English
Published: : , 2018.
Subjects:
Consumer behavior.
Purchasing.
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Description
Item Description:Accompanied by CD : CDR 18382.
Physical Description:xvi, 115 pages : some colour illustrations, charts ; 30 cm + 1 computer disc (12 cm)
Bibliography:Reference : pages 103-105.

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