Conceptualizing and managing the customer-based brand equity towards tourism SMEs' accommodation services /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
2018.
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| Subjects: | |
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| Item Description: | Accompanied by CD : CDR 18378. |
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| Physical Description: | xiii, 162 pages : some colour illustrations, charts ; 30 cm + 1 computer disc (12 cm) |
| Bibliography: | Reference : pages 99-108. |