The study of online marketing perception towards consumer behaviour in cosmetic and health industry

The study of online marketing perception towards consumer behaviour in cosmetic and health industry

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Bibliographic Details
Main Author: Nurul Hanim Rumlee (Author)
Corporate Author: Universiti Teknikal Malaysia Melaka. Faculty of Technology Management And Technopreneurship (institution)
Format: Thesis Book
Language:English
Published: 2018.
Subjects:
Consumers' preferences.
Internet marketing.
Consumer behavior.
Consumers > Attitudes.
Internet advertising.
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Description
Item Description:Accompanied by CD : CDR 18272.
Physical Description:xii, 109 pages some colour illustrations, charts, photographs 30 cm 1 computer disc (12cm)
Bibliography:Reference : pages 95-99.

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