The factor of celebrity endorsement towards customer purchase intention

The factor of celebrity endorsement towards customer purchase intention

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Bibliographic Details
Main Author: Aida Haziqah Saidi Ali (Author)
Corporate Author: Universiti Teknikal Malaysia Melaka. Faculty of Technology Management And Technopreneurship (institution)
Format: Thesis Book
Language:English
Published: 2018.
Subjects:
Consumers' preferences.
Consumer behavior.
Consumers > Attitudes.
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Description
Item Description:Accompanied by CD : CDR 18279.
Physical Description:xvi, 88 pages some colour illustrations, charts 30 cm 1 computer disc (12cm)
Bibliography:Reference : pages 76-80.

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