The impact of local product brand factors on consumer buying behaviour in Melaka City a case study of Melaka traditional food product
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
2018.
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| LEADER | 01495pam a2200337 4500 | ||
|---|---|---|---|
| 001 | 0000113232 | ||
| 008 | 190212s2018 my eng | ||
| 020 | |c gift | ||
| 040 | |a UTeM |b eng |e rda | ||
| 090 | 0 | 0 | |a HF5415.32 |b .I96 2018 |
| 100 | 0 | |a Izni Hazirah Jamil |e author. |9 2641 | |
| 245 | 1 | 4 | |a The impact of local product brand factors on consumer buying behaviour in Melaka City |b a case study of Melaka traditional food product |c Izni Hazirah Jamil. |
| 264 | 1 | |c 2018. | |
| 300 | |a xiii, 57 pages |b some colour illustrations, charts |c 30 cm |e 1 computer disc (12cm) | ||
| 336 | |a still image |2 rdacontent | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 500 | |a Accompanied by CD : CDR 18280. | ||
| 502 | |a Projek Sarjana Muda (Bachelor of Technology Management : High Technology Marketing) |c Universiti Teknikal Malaysia Melaka |d 2018 | ||
| 504 | |a Reference : pages 46-49. | ||
| 650 | 0 | |a Consumers' preferences. |9 2642 | |
| 650 | 0 | |a Brand choice. |9 2616 | |
| 650 | 0 | |a Consumer behavior. |9 1937 | |
| 650 | 0 | |a Consumers |x Attitudes. |9 1998 | |
| 650 | 0 | |a Cooking |z Malaysia |z Malacca (State). |9 2643 | |
| 710 | 2 | |a Universiti Teknikal Malaysia Melaka. |b Faculty of Technology Management And Technopreneurship |e institution |9 2644 | |
| 996 | |a BTMM | ||
| 998 | 0 | 0 | |a rd/140219 |
| 999 | |c 112961 |d 112961 | ||
| 952 | |0 0 |1 0 |2 lcc |4 0 |6 HF541532 I96 02018 |7 0 |9 139267 |a PLHKT |b PLHKT |c 1 |d 2019-04-30 |e UTEM |g 0.00 |l 0 |o HF5415.32.I96 2018 |p 0000139647 |w 2019-04-30 |y UGP - A | ||