The impact of local product brand factors on consumer buying behaviour in Melaka City a case study of Melaka traditional food product

The impact of local product brand factors on consumer buying behaviour in Melaka City a case study of Melaka traditional food product

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Bibliographic Details
Main Author: Izni Hazirah Jamil (Author)
Corporate Author: Universiti Teknikal Malaysia Melaka. Faculty of Technology Management And Technopreneurship (institution)
Format: Thesis Book
Language:English
Published: 2018.
Subjects:
Consumers' preferences.
Brand choice.
Consumer behavior.
Consumers > Attitudes.
Cooking > Malaysia > Malacca (State).
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