The impact of in-store activation on consumer engagement /
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| Автор: | |
|---|---|
| Формат: | Програмне забезпечення eКнига |
| Мова: | English |
| Опубліковано: |
2018.
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| Предмети: | |
| Теги: |
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| 100 | 1 | |a Chong, Dhon Lean, |e author. |9 2697 | |
| 245 | 1 | 4 | |a The impact of in-store activation on consumer engagement / |c Chong Dhon Lean. |
| 264 | 1 | |c 2018. | |
| 300 | |a xiii, 85 pages : |b some colour illustrations, charts, photographs ; |c 30 cm + |e 1 computer disc (12cm) | ||
| 336 | |a text |2 rdacontent | ||
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| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 347 | |a text file |b PDF |c 1.04MB |2 rda | ||
| 500 | |a Accompanied by CD : CDR 18413. | ||
| 504 | |a Reference : pages 71-79. | ||
| 650 | 0 | |a Online data processing. |9 4153 | |
| 650 | 0 | |a Purchasing. |9 4154 | |
| 650 | 0 | |a World wide web. |9 4155 | |
| 650 | 0 | |a Teleshopping. |9 3659 | |
| 650 | 0 | |a Consumer behavior. |9 1937 | |
| 710 | 2 | |a Universiti Teknikal Malaysia Melaka, |e issuing body. |9 2698 | |
| 720 | |a Associate Professor Dr. Norfaridatul Akmaliah Othman | ||
| 790 | |a Faculty of Technology Management and Technopreneurship | ||
| 791 | |a Bachelor of Technology Management : High Technology Marketing | ||
| 792 | |a 2018 | ||
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