A study of determinants of green purchase intention towards green product

A study of determinants of green purchase intention towards green product

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Bibliographic Details
Main Author: Rasyidah Ismail (Author)
Corporate Author: Universiti Teknikal Malaysia Melaka. Faculty of Technology Management And Technopreneurship (institution)
Format: Thesis Book
Language:English
Published: 2018.
Subjects:
Consumers' preferences.
Green products.
Consumer behavior.
Consumers > Attitudes.
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