Implication of celebrity attributes to the effectiveness of advertising in Fast-Moving Consumer Goods (FMCG) business /
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|---|---|
| Формат: | Программное обеспечение eКнига |
| Язык: | English |
| Опубликовано: |
2018.
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| Предметы: | |
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| 005 | 20190617161249.0 | ||
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| 008 | 190523s2018 my ||||| |||| 00| | eng d | ||
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| 090 | 0 | 0 | |a HF5823 |b .T36 2018 |
| 100 | 1 | |a Tan, Ying Ying, |e author. |9 5038 | |
| 245 | 1 | 0 | |a Implication of celebrity attributes to the effectiveness of advertising in Fast-Moving Consumer Goods (FMCG) business / |c Tan Ying Ying. |
| 264 | 1 | |c 2018. | |
| 300 | |a xiv, 88 pages : |b some colours illustrations, charts, graph ; |c 30 cm + |e 1 computer disc (12 cm) | ||
| 336 | |a text |2 rdacontent | ||
| 336 | |a still image |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 347 | |a text file |b PDF |d 1.32 MB |2 rda | ||
| 500 | |a Accompanied by CD : CDR 18712. | ||
| 504 | |a Reference : pages 75-80. | ||
| 650 | 0 | |a Advertising. |9 2408 | |
| 650 | 0 | |a Celebrities. |9 5253 | |
| 650 | 0 | |a Branding (Marketing). |9 2467 | |
| 710 | 2 | |a Universiti Teknikal Malaysia Melaka, |e issuing body. |9 558 | |
| 720 | |a Ir. Budiono Hardjono | ||
| 790 | |a Faculty of Technology Management and Technopreneurship | ||
| 791 | |a Bachelor of Technology Management : High Technology Marketing | ||
| 792 | |a 2018 | ||
| 942 | |2 lcc |c UGP - A |k a | ||
| 996 | |a BTMM | ||
| 997 | |a FPTT | ||
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| 952 | |0 0 |1 0 |2 lcc |4 0 |6 HF5823 T36 02018 |7 0 |9 140229 |a PLHKT |b PLHKT |c 1 |d 2019-05-23 |o HF5823 .T36 2018 |p 87500912 |r 2019-05-23 |w 2019-05-23 |y UGP - A | ||
| 952 | |0 0 |1 0 |2 lcc |4 0 |6 CDR18712 |7 0 |9 140230 |a PLHKI |b PLHKI |d 2019-05-23 |o CDR 18712 |p 87500913 |r 2019-05-23 |w 2019-05-23 |y CDR - MEA | ||