The criteria that influence Integrated Marketing Communication (IMC) towards consumer's attention /
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| Main Author: | |
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| Format: | Software eBook |
| Language: | English |
| Published: |
2019.
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| Subjects: | |
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| Item Description: | Accompanied by CD : CDR 20283. |
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| Physical Description: | xiv, 99 pages : charts ; 30 cm + 1 computer disc (12 cm) |
| Bibliography: | Reference : pages 86-92. |