APA (7th ed.) Citation

Kapferer, J. (2001). Reinventing the brand: Can top brands survive the new market realities. Kogan Page.

Chicago Style (17th ed.) Citation

Kapferer, Jean-Noel. Reinventing the Brand: Can Top Brands Survive the New Market Realities. London: Kogan Page, 2001.

MLA (8th ed.) Citation

Kapferer, Jean-Noel. Reinventing the Brand: Can Top Brands Survive the New Market Realities. Kogan Page, 2001.

Warning: These citations may not always be 100% accurate.