Marketing engineering computer-assisted marketing analysis and planning

Marketing engineering computer-assisted marketing analysis and planning

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Bibliographic Details
Main Author: Lilien, Gary L.
Other Authors: Rangaswamy, Arvind
Format: Book
Language:English
Published: Upper Saddle River, NJ Prentice Hall 2003
Edition:2nd ed.
Subjects:
Marketing > Data processing
Marketing > Decision making > Mathematical models
Marketing > Decision making > Data processing
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Perpustakaan Laman Hikmah Kampus Induk, UTeM: Open Shelf

Holdings details from Perpustakaan Laman Hikmah Kampus Induk, UTeM: Open Shelf
Call Number: HF5415 125 L54 2003
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