Essentials of marketing a global-managerial approach
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston, MA
McGraw-Hill/Irwin
2003
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| Edition: | 9th ed. |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
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| Item Description: | Accompanied by 1 integration of special interest Accompanied by 1 learning aid : HF5415.P473 2003 osf Accompanied by CD : CDR 02836 |
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| Physical Description: | xxxii, 1 v. (various pagings) col. ill. 28 cm 1 CD-ROM (4 3/4 in.) |
| ISBN: | 0072464208 |