APA (7th ed.) Citation

Lodish, L. M., Morgan, H. L., & Archambeau, S. (2007). Marketing that works: How entrepreneurial marketing can add sustainable value to any sized company. Wharton School Pub.

Chicago Style (17th ed.) Citation

Lodish, Leonard M., Howard L. Morgan, and Shellye Archambeau. Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company. Upper Saddle River, NJ: Wharton School Pub, 2007.

MLA (8th ed.) Citation

Lodish, Leonard M., et al. Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company. Wharton School Pub, 2007.