Lodish, L. M., Morgan, H. L., & Archambeau, S. (2007). Marketing that works: How entrepreneurial marketing can add sustainable value to any sized company. Wharton School Pub.

Lodish, Leonard M., Howard L. Morgan, and Shellye Archambeau. Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company. Upper Saddle River, NJ: Wharton School Pub, 2007.

Lodish, Leonard M., et al. Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company. Wharton School Pub, 2007.