APA (7th ed.) Citation

Berry, M. J. A., & Linoff, G. (1997). Data mining techniques: For marketing, sales, and customer support. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Berry, Michael J. A., and Gordon Linoff. Data Mining Techniques: For Marketing, Sales, and Customer Support. New York, NY: John Wiley & Sons, 1997.

MLA (8th ed.) Citation

Berry, Michael J. A., and Gordon Linoff. Data Mining Techniques: For Marketing, Sales, and Customer Support. John Wiley & Sons, 1997.