Explorations of marketing in society

Explorations of marketing in society

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Bibliographic Details
Other Authors: Gundlach, Gregory T., Block, Lauren G., Wilkie, William L.
Format: Book
Language:English
Published: Mason, OH Thomson 2007
Subjects:
Marketing > Social aspects
Social marketing
Marketing > Moral and ethical aspects
Public interest
Consumer behavior
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Description
Physical Description:xix, 955 p. ill. 25 cm
ISBN:0324304307
9780324304305

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