One-to-one Web marketing : build a relationship marketing strategy one customer at a time /
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| Main Authors: | , , |
|---|---|
| Format: | Software eBook |
| Language: | English |
| Published: |
New York :
Wiley,
2001.
|
| Edition: | 2nd edition |
| Subjects: | |
| Tags: |
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| 100 | 1 | |a Allen, Cliff, |e author. |9 52881 | |
| 245 | 1 | 0 | |a One-to-one Web marketing |b : build a relationship marketing strategy one customer at a time / |c Cliff Allen, Deborah Kania, Beth Yaeckel |
| 250 | |a 2nd edition | ||
| 264 | 1 | |a New York : |b Wiley, |c 2001. | |
| 300 | |a xv, 351 pages : |b illustrations ; |c 24 cm + |e 1 computer disc (12 cm) | ||
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| 650 | 0 | |a Market segmentation. |9 30029 | |
| 650 | 0 | |a Web sites |x Design. |9 3742 | |
| 650 | 0 | |a Internet advertising. |9 2450 | |
| 650 | 0 | |a Internet marketing. |9 1006 | |
| 700 | 1 | |a Kania, Deborah, |e author. |9 52882 | |
| 700 | 1 | |a Yaeckel, Beth, |e author. |9 52883 | |
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