One-to-one Web marketing : build a relationship marketing strategy one customer at a time /

One-to-one Web marketing : build a relationship marketing strategy one customer at a time /

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Bibliographic Details
Main Authors: Allen, Cliff (Author), Kania, Deborah (Author), Yaeckel, Beth (Author)
Format: Software eBook
Language:English
Published: New York : Wiley, 2001.
Edition:2nd edition
Subjects:
Market segmentation.
Web sites > Design.
Internet advertising.
Internet marketing.
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