Kotler, P. (2008). Principles of marketing (5th European ed.). Prentice Hall.
Chicago Style (17th ed.) CitationKotler, Philip. Principles of Marketing. 5th European ed. Harlow, England: Prentice Hall, 2008.
MLA (8th ed.) CitationKotler, Philip. Principles of Marketing. 5th European ed. Prentice Hall, 2008.
Warning: These citations may not always be 100% accurate.