Principles of marketing
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Prentice Hall
2008
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| Edition: | 5th European ed. |
| Subjects: | |
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| Physical Description: | xxxv, 1020 p. col. ill. 27 cm |
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| ISBN: | 9780273711568 |