Business market management understanding, creating, and delivering value
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| Main Author: | |
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| Format: | Book |
| Published: |
Upper Saddle River, NJ
Pearson Prentice Hall
2004
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| Edition: | 2nd ed. |
| Subjects: | |
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| Physical Description: | xx, 460 p. ill. 25 cm |
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| ISBN: | 0131230093 |