Millier, P. (1999). Marketing the unknown: Developing market strategies for technical innovations. John Wiley & Sons.
Chicagoスタイル(17版)引用形式Millier, Paul. Marketing the Unknown: Developing Market Strategies for Technical Innovations. Chichester: John Wiley & Sons, 1999.
MLA(8版)引用形式Millier, Paul. Marketing the Unknown: Developing Market Strategies for Technical Innovations. John Wiley & Sons, 1999.
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