Cita APA (7th ed.)

Millier, P. (1999). Marketing the unknown: Developing market strategies for technical innovations. John Wiley & Sons.

Cita Chicago (17th ed.)

Millier, Paul. Marketing the Unknown: Developing Market Strategies for Technical Innovations. Chichester: John Wiley & Sons, 1999.

Cita MLA (8th ed.)

Millier, Paul. Marketing the Unknown: Developing Market Strategies for Technical Innovations. John Wiley & Sons, 1999.