APA (7th ed.) Citation

Millier, P. (1999). Marketing the unknown: Developing market strategies for technical innovations. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Millier, Paul. Marketing the Unknown: Developing Market Strategies for Technical Innovations. Chichester: John Wiley & Sons, 1999.

MLA (8th ed.) Citation

Millier, Paul. Marketing the Unknown: Developing Market Strategies for Technical Innovations. John Wiley & Sons, 1999.

Warning: These citations may not always be 100% accurate.