Millier, P. (1999). Marketing the unknown: Developing market strategies for technical innovations. John Wiley & Sons.
Style de citation Chicago (17e éd.)Millier, Paul. Marketing the Unknown: Developing Market Strategies for Technical Innovations. Chichester: John Wiley & Sons, 1999.
Style de citation MLA (8e éd.)Millier, Paul. Marketing the Unknown: Developing Market Strategies for Technical Innovations. John Wiley & Sons, 1999.
Attention : ces citations peuvent ne pas être correctes à 100%.